CVM / Segmentation Head - Customer Value Management

About CodeNinja CodeNinja is a tech and AI consulting firm delivering embedded and forward-deployed engineering and business teams across KSA, Pakistan, Egypt, and Latin America. We partner with leading enterprises to build high-performing teams that drive digital transformation and commercial growth. About the Role We are hiring a Senior CVM / Segmentation Head to lead customer lifecycle management for a retail banking client, owning strategy across acquisition, cross-sell, retention, and win-back. This role sits at the intersection of commercial strategy, data-driven decision making, and stakeholder leadership — responsible for driving customer value and revenue optimisation across the entire base. Key Responsibilities • Own end-to-end CVM strategy across the customer lifecycle — acquisition, cross-sell, retention, and win-back • Define and track KPIs for customer value, engagement, and revenue performance • Design and execute commercial levers (pricing, offers, incentives) to optimise customer value • Lead campaign design, execution, and experimentation (A/B testing, uplift modelling) to improve commercial outcomes • Drive customer segmentation strategy to enable targeted, personalised interventions • Partner cross-functionally with Marketing, Data/Analytics, Product, and Finance to align on commercial priorities • Manage stakeholder relationships at senior/leadership level, presenting strategy and results • Lead and develop a team executing CVM initiatives (if applicable — confirm team size/structure)