Senior Marketing Executive (Multi-Brand)

Role Summary We are looking for a structured, hands-on marketer to run the marketing of F&B for 2 brands end to end. You will turn brand direction into clear plans and calendars, launch products and campaigns on time, manage our agencies, and report performance through our operations platform, Idara. This is an execution-heavy role with real ownership and direct exposure to leadership. Key Responsibilities 1. Planning • Draft the annual and quarterly marketing plan, communication direction, marketing calendar, and KPI targets, for CEO approval. • Maintain a single, always-updated marketing calendar across both brands. • Keep each brand's voice and positioning distinct and consistent. 2. Initiatives & Launches • Plan and execute product releases, offers, seasonal campaigns (Ramadan, Eid, National Day, etc.) and awareness campaigns. • Run every launch through a structured checklist: brief, timeline, owners, approvals, go-live, post-launch review. • Coordinate with operations, kitchen/R&D, supply chain and finance so launches are ready on the ground, not just online. 3. Agency Management • Brief social media and creative agencies clearly and on time. • Review, challenge and approve agency output against brand guidelines and objectives. • Track agency deliverables, timelines and performance. 4. KPIs & Reporting • Build, monitor and own the marketing KPIs dashboard on Idara. • Produce weekly and monthly performance reports: sales impact, campaign results, social performance, customer feedback. • Turn data into insights and recommendations, not just numbers. 5. Market Awareness • Track F&B trends, competitors and platform changes in KSA and the region. • Bring new ideas and test opportunities to the table regularly.